Department: Digital Marketing / NextCom Agency
Reports To: Senior Digital Community Manager / Head of Digital Marketing
Location: Next Media Park
Level: Mid-Level (3–5 Year’s Experience)

1. Role Purpose

The Digital Community & Content Manager is responsible for driving audience growth, engagement, and digital brand visibility across Next Media platforms and client accounts through strategic content creation, community management, and data-driven performance optimization.

This role combines community building, content strategy, digital storytelling, and audience growth management to ensure Next Media’s digital platforms remain active, influential, commercially valuable, and competitive.

2. Key Responsibilities

Digital Community Management

• Manage daily interactions across all social media platforms.
• Respond to audience queries, comments, and messages promptly.
• Build strong, engaged, and loyal online communities.
• Moderate discussions to maintain brand safety.
• Implement and enforce community guidelines.

Content Creation & Publishing

• Create engaging digital content including:
  • Social media posts
  • Captions and storytelling
  • Short-form videos
  • Visual content concepts
• Work with designers and production teams to produce high-quality content.
• Maintain a consistent brand voice across platforms.
• Ensure timely publishing according to content calendars.

Digital Content Strategy Execution

• Support development and execution of content strategies.
• Align content with audience interests, brand objectives, and campaigns.
• Contribute creative ideas for digital campaigns and storytelling.
• Ensure content drives engagement and platform growth.

Page Growth & Audience Development

• Implement strategies to grow followers organically.
• Increase audience engagement and interaction rates.
• Identify audience growth opportunities and trends.
• Support digital brand visibility initiatives.

Performance Monitoring & Reporting

• Track and analyze performance metrics including:
  • Reach
  • Engagement
  • Follower growth
  • Content performance
• Generate weekly and monthly performance reports.
• Use data insights to optimize content and engagement strategies.

Digital Campaign Support

• Support execution of digital campaigns and activations.
• Amplify campaign reach through active community engagement.
• Coordinate campaign messaging across platforms.

Trend Monitoring & Innovation

• Monitor digital trends, viral content, and platform updates.
• Recommend innovative approaches to enhance engagement.
• Stay updated on best practices in social media and digital marketing.

Cross-Functional Collaboration

• Work closely with:
  • Content teams
  • Production teams
  • Marketing teams
  • Commercial teams
• Ensure alignment between digital content and broader brand strategies.

3. Annual Key Performance Indicators (KPIs)

Community Growth – 20%

• Achieve ≥25% annual follower growth.
• Increase community size across assigned platforms.

Engagement Performance – 20%

• Maintain engagement rate above industry benchmarks.
• Increase interaction rates month-on-month.

Content Quality & Output – 15%

• Deliver high-quality content consistently.
• Maintain adherence to content calendar schedules.

Platform Responsiveness – 15%

• Maintain ≥95% response rate to audience interactions.
• Meet established response time SLAs.

Digital Campaign Support – 10%

• Successfully support campaign execution and amplification.
• Achieve campaign engagement targets.

Performance Reporting & Insights – 10%

• Deliver accurate, timely reports.
• Provide actionable insights for optimization.

Innovation & Growth Initiatives – 10%

• Propose at least 2 new engagement or growth initiatives annually.
• Implement innovative content ideas.

4. Required Qualifications

Education

• Bachelor’s degree in:
  • Marketing
  • Communications
  • Media Studies
  • Digital Marketing
  • Public Relations

Experience

• 3–5 years experience in:
  • Social media management
  • Digital content creation
  • Community management
  • Agency or media environment

5. Required Skills & Competencies

Technical Skills

• Strong content creation ability.
• Knowledge of social media platforms and algorithms.
• Basic graphic/video content understanding.
• Social media analytics and reporting skills.
• Digital storytelling capability.

Behavioral Competencies

• Excellent written communication skills.
• Creativity and innovation mindset.
• Strong attention to detail.
• Time management and organization.
• Ability to multitask in fast-paced environments.

6. Key Success Factors in Next Media Context

The ideal candidate must demonstrate ability to:

• Balance content creativity with performance metrics
  • Grow digital audiences consistently
  • Manage active online communities professionally
  • Work effectively within a multi-platform media ecosystem
  • Align digital activities with commercial goals