DUTIES AND RESPONSIBILITIES

• Brand Asset Management: Maintaining a consistent, corporate, unique identity with the use of University colors, brand elements such as the logo and their placements, etc
• Coordinate with other university web unit managers to ensure brand consistence e.g. E-learning, Library site, Research IDR site, etc
• Promotional content graphics design (flyers, booklets, cards etc)
• Support in multimedia broadcast of University events (graduation, public lectures, conferences etc)
• Support the University academic units in sourcing or creating multimedia content for promotion, communication and other purposes.
• Coordination with other specialists e.g web administrator in the website graphics design and improvement.
• Development of the marketing tactical plans and execution tactics for the department
• Developing the department’s marketing campaigns
• Developing the university digital marketing plans and coordinating the campaigns with the senior communications officer.
• Conducting market intelligence and surveys to inform policy.
• Designing of the University newsletter and contributing content to it.
• Multimedia content development for the website and other platforms (video & audio visual), Videos, etc
• Routinely monitor uploads on the University website and advise the superiors

PERSONAL SPECIFICATION:

• Must have Masters in either Marketing, Business Administration (Marketing specialization) or related Branding studies.
• Bachelor’s degree in Marketing, Business Administration, Marketing specialization or related Branding studies is essential.
• Demonstrated experience of having worked in an academic institution or dynamic marketing environment.

• High event management skills

• A demonstrated understanding of the digital marketing environment
• Proven skills in timely delivery on assigned duties.
• Experience in tactical operation policy and strategy

• Should have good interpersonal and effective communication skills.

 SKILLS AND KNOWLEDGE:

• A demonstrated knowledge of branding and brand asset management
• Audio visual content creation skills
• Advertising and networking skills
• Good video and photographic camera skills
• Strong attention to detail and a commitment to accuracy.
• Flexibility and adaptability to changing priorities and requirements that arise in the usual university environment.
• Demonstrated skills in event planning and management
• Ability to work under pressure and meet deadlines.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills, with the ability to work with the university stakeholders such as staff and students.
• A demonstrated understanding of digital communication and marketing strategy execution
• Multi-tasking skills.