Job Purpose:
This position is responsible for growing Housing Finance Bank’s brand equity through identifying, formulating, coordinating, and implementing of Marketing and Communication activities.
Key Result Areas:
• Design and execute comprehensive Product, Marketing and Service strategies in line with the Bank’s business objectives in order to augment the Bank’s market position.
• Plan, coordinate and participate in Housing Finance Bank’s Public Relations,promotional activities such as product launches, trade fairs/exhibitions, road shows, Environmental, Social and Governance(ESG) initiatives designed to strengthen the Brand appeal.
• Draft and manage the annual marketing budget to ensure effective, efficient and successful execution of advertising campaigns, product promotions and all brand initiatives.
• Provide technical support to departments in identifying marketing and product training needs in line with the Bank’s marketing
programs and strategy.

Financial Responsibility:
• Responsible for the Marketing Budget
Person Specification
Education & Training:
• A Bachelor’s Degree in Marketing, Business or any related field.
• Professional Marketing qualification like CIM is essential
• Relevant practical training in Brand Enhancement, Corporate Communications, PR & Sustainability in the financial services sector
is essential.
• Possession of a Certified banking qualification or Master’s Degree in a relevant field would be an added advantage
Skills & Experience:
• A minimum of 5 years’ experience in marketing with a bias to
Brand, Public Relations, Digital and Corporate Communication
and Media Management.
• Must have good creative, verbal and written communication skills
with good organizational and administrative skills
• Ability to translate strategy into achievable performance objectives
• Good knowledge of modern practices in marketing and
communications